For many of us, this has been the most unpredictable and difficult year of our lives. Only 11 months ago, we rang in the new year and new decade in a world that looked and felt far different and far more certain than the world we’ve experienced since — and it was hard to imagine at that time how vastly our lives would collectively change in just a short period of time.

Creating a new product, service or changing the way in which business is done is a noble path that many embark on, and find more challenging than they expected.

Besides financial roadblocks and struggles, there are also emotional ones. Many entrepreneurs are told by peers or friends that this is not the time to start a business, with Covid causing so much uncertainty. 
​
But if you are feeling deep down in your gut the desire to push forward and start a business, take into account these pros and cons and incorporate them into a plan to reach your goal.

Claude Silver, Chief Heart Officer of VaynerMedia, recently shared a quote on her Instagram page that caught my attention: “People skills, EQ, ‘soft’ skills, HUMAN skills – these are our anchors. They ground us, remind us that we are real. Without these we fly away.”
Businesses tend to overlook soft skills and focus on hard skills. When LinkedIn released their list of most in-demand hard and soft skills of 2020 earlier this year, unsurprisingly, the hard skills were dominated by computer skills. With the pandemic hitting the world back in March and the forced shift from brick-and-mortar to work-at-home that trend will only accelerate.